What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of structuring content so AI systems like ChatGPT, Claude, and Perplexity can read it, trust it, and recommend the business behind it when users ask related questions.

How is this different from SEO?

SEO optimizes content to rank in search engine result pages. Generative Engine Optimization optimizes content to be extracted and cited inside AI-generated answers, which increasingly replace the traditional list of links.

Why doesn't AI mention my company?

AI tends to skip businesses it cannot clearly understand. If your message is vague, buried, or written more for impressing people than informing them, the model recommends a competitor whose story is easier to follow.

Generative Engine Optimization

When people ask AI, we make sure you're the answer.

People don't scroll through ten blue links anymore. They ask ChatGPT, Claude, or Perplexity, and the AI names a few companies. Narrative & Co. sharpens your message so that when the question is about your industry, the answer is you.

Get your AI visibility audit See how it works

The shift

Search became a conversation. Most content never got the memo.

1
The question changed
Buyers now ask AI for a recommendation instead of researching ten links themselves.
2
The answer is curated
The model names a short list of companies. Everyone else is invisible, there is no page two.
3
Legibility decides
AI recommends the businesses it can clearly read, verify, and attribute. Clarity wins the citation.

60%

of Google searches now end without a click, as AI-generated answers satisfy the query on the page.

Industry estimates, 2024-25. The zero-click shift is accelerating with AI Overviews.

What we do

We make your content impossible for AI to misread.

We're narrative and communications strategists first, people who know how to find the clear, compelling version of your story and get it in front of the right audience. Here, that audience includes the AI deciding who to recommend. Three moves take a business from invisible to cited, and we can amplify it further with earned press.

[ 01 ]

Audit

We ask the major AI systems about your market and show you exactly what they say about you today, and where a competitor is being recommended instead.

[ 02 ]

Restructure

We sharpen your message so it's clear, specific, and easy to quote, the kind of writing AI understands at a glance and repeats back accurately.

[ 03 ]

Reinforce

We make sure your business is described consistently everywhere AI looks, so the model builds a clear, trustworthy picture of who you are and what you do.

Find out what AI says about you right now.

We'll run your business through the major AI systems and send you a plain-language readout: where you show up, where you don't, and who's winning the recommendation.

Request your free audit